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Founded in Seoul in 2020.
Love of the Bush is a gold and silversmith studio shaping daily rituals through empathy and refined aesthetics, realized with authentic craftsmanship by the finest local artisans. We create jewellery using enduring materials such as gold, sterling silver, and diamonds—pieces meant to accompany everyday life and quietly become part of one's routine over time. Our approach is rooted in calmness and restraint. Quiet forms, refined surfaces, and balanced proportions allow the material itself to speak. Gold and silver carry warmth and weight. Diamonds hold clarity and light. Together, they form objects designed to be worn for years, gradually developing their own character with the wearer.
Many of our pieces are designed to remain close to the body—rings and bands intended to be worn continuously and become part of daily life. Each piece is produced in collaboration with skilled artisans in Seoul, whose experience in traditional goldsmith techniques forms the foundation of our work. From metal forming and stone setting to engraving and finishing, every step is carried out with careful attention to proportion, balance, and surface. Rather than relying on industrial processes, we focus on techniques that preserve the character of the material and the precision of the craft. This approach allows each piece to retain a quiet sense of individuality while maintaining a consistent level of refinement.